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Tuesday, August 6
Social Media for Diabetes: Step Up to the Genius Bar
Hope Warshaw, MMSc, RD, CDE, BC-ADM, Hope Warshaw Associates, LLC
1:00 pm – 4:30 pm
|Hope Warshaw, Manny Hernandez, Amy Tenderich, and David Edelman
3 CE Available
With the rise of social media, persons with diabetes are increasingly engaging online. It's time for more diabetes educators to step up their social media skills and engagement — for job security. Don't be left behind! Join our panel of social media experts to learn the latest about social media platforms and best practices for engagement. Determine social media goals through a self-assessment process and hands-on help. Space is limited to 125 attendees.
Media Training Camp
Gerry Sandusky, The Sandusky Group
1:00 pm – 5:00 pm
4 CE Available
You can't control the media, but you can control the message. The Sandusky Group's Media Training Camp will show you how. We coach you through real media scenerios — including extensive on camera practice — to help you polish delivery, improve confidence, stay composed, and learn how to handle the "tricks of the trade" when dealing with the media. Participants will learn how to create a target impression, develop key points, and speak in soundbites. We will help you move past the fear of being in the spotlight and enjoy the power of being in control of your message and your brand. Space is limited to 30 registrants.
Veteran broadcaster Gerry Sandusky will coach participants in Media Training Camp. A TV and radio broadcaster for more than two decades, and the radio play-by-play voice of the Baltimore Ravens, Gerry founded The Sandusky Group 15 years ago to help professionals excel at expressing their excellence in front of the media and live audiences. Sandusky is a two-time Emmy and Edward R. Murrow award winner. He appears frequently on the NFL Network and ESPN radio. Gerry has interviewed public figures from Baltimore Raven Ray Lewis to former President Ronald Reagan. *Please note these courses require a separate registration fee from AADE13 and space is limited.